AT LOGO BY DESIGN® WE'RE SERIOUS ABOUT LOGOS. SO SERIOUS THAT WE INVEST COUNTLESS HOURS IN LOGO RELATED R&D EACH YEAR.
In fact, we’ve invested over 2300 hours in rigorous R&D over a three-year period to perfect our logo design process.
The first is the universal logo design process. This process is defined by distinct phases with logical start and end points; it's like a recipe for a logo.The diagram below shows an overview of the primary stages.
The second is Logo Alchemy® —its primary function is to transform information into creative insights. Each sphere denotes a framework for analysing a specific area. It also focuses the different disciplines within Logo By Design® on one end: developing the right logo.
The intersection of the three spheres denotes a “knowledge storehouse” derived from consumer psychology, communications science, symbology and colour theory. Simply put, Logo Alchemy® provides the ingredients for the right logo.
To know more about how Logo Alchemy® can benefit your business please contact us.