LOOKING GOOD EQUALS A
BETTER BOTTOM LINE.
BEFORE
AFTER
A LOGO TO FORGET
Quay Stone Alliance is a curious name for a team of three consultants who help business owners work smarter and make more money. The approach used to Quay Stone Alliance is far too involved to explain in a brochure. That's why they primarily used networking to attract new clients. The main problem was the visual identity of Quay Stone Alliance, especially the logo. It didn't reflect the professionalism of the consultants and the dynamic nature if their service.
FIRST IMPRESSIONS LAST
We worked with the consultants from Quay Stone Alliance to make sure they made a positive and lasting first impression during networking functions. First, we took them through our process which helped us and them understand the business from multiple perspectives. The final result was a new logo and stationary package that captured the essence of Quay Stone Alliance.
AN INCREASE IN PRESENTATIONS
Before the visual identity overhaul each consultant was on average achieving one sales presentation from five new networking contacts. Two months after the overhaul they were achieving one sales presentation from every three new networking contacts. Nothing other than the visual identity had changed. We suspect the pride and confidence they felt as a result of their new image also had something to do with it.