CRAFTY KIDS WITH PIZZAZZ SPELLS KASZAZZ
IT WAS TIME TO GROW UP
Crafty Kids redefined how craft materials for kids was sold and bought in Australia. The
approach was based on the Tupperware® party plan. Initially the focus was on mums with
kids, but the owners quickly realized that mums wanted to have fun too. This provided the
opportunity to launch a new brand, demonstrating its relevance to the “new” target market
and re-invigorating employees and existing customers alike.
CRAFTY KIDS BECOMES KASZAZZ
As part of the branding exercise a new name and logo was developed. We were asked by Kaszazz management to further develop a visual identity system for printed marketing materials. This visual identity system was then used by Omniad to create a series of print advertising campaigns, which spearheaded the marketing efforts to attract the attention of
the target market.
KASZAZZ PROVES NAYSAYERS WRONG
Since launching the new brand, Kaszazz has experience a year-to-year revenue increase
of approximately 50%. What’s more, there has also been an increase in the number of customers joining Kaszazz as consultants. The role of a Kaszazz consultant is to organise
customer events, which serve as a vehicle to sell Kaszazz scrapbooking and card making
products. The next chapter of success now depends on maintaining the momentum of the
Kaszazz brand.